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Improving Lead Quality for ProTech Systems
+90% qualified leads after improving keyword targeting, technical SEO, and expert content.
Client
ProTech Systems
Industry
IT & Security Solutions Provider
Service
SEO
|
SEO Copywriting
Date
Location
San Francisco, USA
Live Website
About the Client
ProTech Systems provides specialized IT and security solutions for mid-sized businesses. While they had a steady stream of inquiries, most leads were low-quality and not ready to purchase. Their goal was to attract highly qualified leads, reduce wasted ad spend, and improve sales efficiency.
The Challenge
ProTech Systems faced several issues:
Broad keywords attracting irrelevant traffic
Technical SEO issues affecting search visibility
Content that didn’t communicate expertise clearly
High cost per qualified lead in PPC campaigns
Inconsistent lead quality for the sales team
They needed a strategy to bring in better-qualified leads while maintaining traffic volume.
The Strategy
To address these challenges, I implemented a combined SEO + PPC approach:
1. Keyword & Technical SEO Optimization
Conducted a full technical SEO audit
Optimized website structure, page speed, and indexing
Targeted high-intent, industry-specific keywords
Fixed on-page errors and improved metadata
Goal: Attract visitors who matched ProTech’s ideal customer profile.
2. Expert Content Strategy
Developed educational blog posts and case studies
Created landing pages highlighting ProTech’s specialized services
Optimized content for search engines and lead conversion
Goal: Position ProTech as an authority and nurture qualified leads.
3. High-Intent PPC Campaigns
Google Ads campaigns targeting industry-specific searches
LinkedIn Ads for B2B decision-makers
Implemented conversion tracking for calls, forms, and downloads
A/B tested ad creatives and landing pages
Goal: Generate more qualified leads while reducing wasted spend.
The Results
Within 4 months:
+90% qualified leads: Sales team began receiving inquiries from decision-makers ready to engage.
40% lower cost per qualified lead: Better targeting and content reduced wasted ad spend.
+75% increase in organic traffic: Technical SEO fixes and targeted content improved visibility.
Improved sales pipeline: Consistent flow of high-quality leads allowed sales to focus on closing deals instead of filtering.
Client’s Testimonial
“Before working with Honza, we had plenty of traffic but very few qualified leads, and our sales team spent too much time filtering out poor-fit inquiries. He identified the issues—broad keyword targeting, technical SEO gaps, and content that didn’t highlight our expertise—and after implementing his strategy, qualified leads increased by over 90% and we began attracting the right decision-makers. He brought focus, clarity, and measurable improvement, giving us a content strategy that positions us as experts and a consistent flow of high-quality leads—we couldn’t be happier with the results.”
James Sweet
CEO of ProTech Systems