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Boosting Leads for BuildRight
136% more leads, 47% lower cost per lead — with combined SEO + PPC strategy.
Client
BuildRight
Industry
Construction
Service
SEO
|
PPC Ads
Date
Location
Chicago, USA
Live Website
About the Client
BuildRight is a full-service construction and home renovation company specializing in kitchen remodels, bathroom renovations, and home improvement projects. Although known for high-quality craftsmanship, they struggled to maintain a consistent pipeline of qualified renovation inquiries.
Their goal: Increase high-value project leads, reduce wasted ad spend, and generate a stable flow of renovation requests every month.
The Challenge
BuildRight faced several growth obstacles:
Highly competitive construction market in Chicago
Minimal local SEO visibility and outdated service pages
PPC campaigns bringing expensive, low-quality traffic
Unpredictable flow of new renovation project inquiries
No unified tracking system to measure real ROI
They needed a reliable marketing system that delivered steady, high-intent leads at a sustainable cost.
The Strategy
To drive consistent results, I created a unified SEO + PPC strategy designed to boost visibility, attract high-intent homeowners, and increase project inquiries.
1. Local SEO Optimization
I focused on strengthening BuildRight’s presence in local searches:
Conducted a full SEO audit and fixed core technical issues
Rebuilt and optimized their Google Business Profile
Performed local keyword research (“kitchen remodel Chicago”, “bathroom renovation Chicago”)
Created optimized service pages + dedicated location pages
Added construction-specific structured data
Built local citations and improved review acquisition strategy
Goal: Increase organic visibility and drive more qualified renovation leads.
2. High-Intent PPC Campaigns
To generate fast, measurable results, I launched targeted Google and Meta ad campaigns:
Google Search Ads targeting high-intent renovation and repair keywords
Meta Ads for retargeting and showcasing project transformations
New landing pages focused on conversions and clear CTAs
Continuous A/B testing of ad headlines, visuals, and offers
Implemented advanced conversion tracking (calls, forms, quote requests)
Goal: Lower acquisition costs and bring in consistent, high-quality leads.
3. Tracking, Analysis & Optimization
To ensure long-term efficiency:
Set up advanced analytics, event tracking & custom dashboards
Monitored daily and weekly performance trends
Refined keyword lists, ad bids, and negative keywords
Improved conversion rates through landing page updates
Optimized campaigns monthly to increase ROI
Goal: Improve cost-efficiency and lead quality over time.
The Results
Within just 5 months, the combined SEO + PPC strategy delivered:
136% more leads: A steady flow of quote requests for kitchens, bathrooms, and full-home renovations.
47% lower cost per lead: Better targeting and optimized landing pages significantly reduced wasted ad spend.
+210% increase in organic traffic: Improved rankings in the local pack and organic search for core renovation terms.
Higher-value project inquiries: More homeowners with larger renovation budgets began reaching out — increasing overall revenue.
Client’s Testimonial
“Working with Honza completely transformed how we attract new clients. Before, our ads were costly and inconsistent, and our website wasn’t generating quality leads, but his SEO improvements boosted our local visibility and his PPC campaigns lowered our cost per lead while attracting serious homeowners with real project goals and budgets. What stood out most was his transparency — we always knew what was working and where the budget was going. Today, we’re booking more kitchen and bathroom renovation projects than ever, our pipeline is full months ahead, and Honza’s work has had a direct, measurable impact on our revenue.”
Lukas Petri
Director at BuildRight Construction