[ Portfolio ]
Growing Memberships for MoveUp Fitness
210% more memberships in 5 months through local SEO and social advertising.
Client
MoveUp Fitness
Industry
Fitness and Personal Coaching
Service
SEO
|
Social Ads
Date
Location
New York, USA
Live Website
About the Client
MoveUp Fitness is a boutique gym specializing in functional training, personal coaching, and small group classes. Despite having a strong local presence and a loyal community, they struggled to consistently reach new clients and fill classes year-round.
Their goal: generate more high-intent leads, reduce advertising costs, and increase monthly membership sign-ups.
The Challenge
MoveUp Fitness faced several growth obstacles:
Strong competition from larger gyms in New York
Underoptimized website with poor local visibility
High cost per lead from previous ad campaigns
Inconsistent flow of new trial sign-ups
No clear tracking system to measure real results
They needed a reliable, measurable system to bring in new members every month.
The Strategy
To achieve their goals, I built a unified SEO + PPC acquisition system designed to increase visibility, attract high-intent traffic, and deliver predictable results.
1. Local SEO Optimization
I focused on improving MoveUp Fitness’s local search presence:
Full SEO audit and technical improvements
Optimized Google Business Profile
Local keyword research (“personal trainer NYC”, “small group classes NYC”)
Created SEO-friendly service and location pages
Added structured data for gym/fitness categories
Built local citations and improved reviews strategy
Goal: Increase organic visibility and drive walk-in and online leads.
2. High-Intent PPC Campaigns
To generate fast, reliable results, I built targeted Google and Meta Ads campaigns:
Google Search Ads focused on high-intent terms
Meta Ads for retargeting, class promotions, and trial passes
New landing page optimized for conversions
A/B testing of visuals and messaging
Implemented advanced conversion tracking (form, call, and booking tracking)
Goal: Lower acquisition costs and bring in consistent trial sign-ups.
3. Tracking, Analysis & Optimization
To ensure transparent results:
Set up full analytics, event tracking & custom dashboards
Monitored daily campaign performance
Refined keywords, bids, and audiences
Improved conversion rate through landing page updates
Goal: Improve ROI each month through ongoing optimization.
The Results
Within just 5 months, the combined SEO + PPC strategy delivered:
136% more leads: steady flow of trial bookings, class registrations, and membership inquiries.
47% lower cost per lead: Smart bidding, better ad targeting, and optimized landing pages reduced acquisition costs dramatically.
+320% increase in organic traffic: Local search visibility and improved content brought in more high-intent visitors.
Stronger membership growth: more trial users converted into recurring members — boosting monthly recurring revenue.
Client’s Testimonial
“Our bookings skyrocketed after Honza optimized our local SEO and launched targeted social ads. We went from slow weeks to consistently full classes, and the results showed up almost immediately with new faces walking in every week. He helped us understand our audience, refine our messaging, and set up proper tracking so we finally knew what was working. The communication was clear, the strategy was solid, and the results speak for themselves — Honza is the person you want if you’re serious about growing a fitness business online.”
Petra Millerova
Owner of MoveUp Fitness